Study Case Marketing About Harmonix free essay sample

Harmonix is a company originally founded by Alex Rigopulos and Eran Egozy, they were the original developer of guitar hero series, the idea was originally create some demo software with the vision of providing a different way for people without music training or talent to experience the joy of playing and creating music. One of the most successful product that was produced by hamonix were guitar hero series, which subsequently became the fastest videogame in history to top 1 billion dollars just in north America. . )What marketing philosophy did harmonix use at first and how did their philosophy change? * The Marketing management philosophy used Harmonix, at first, was production oriented. The company focused on some demo software they had created in 1995, and the company focused on the internal capabilities rather than the wants or needs of customers. Then they tried the make a product by persons who wants know that will feel   be a rock star and decide to engage with their custom ers, changing their philosophy to the market orientation. We will write a custom essay sample on Study Case Marketing About Harmonix or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Since 2004 the company searched for the wants and likes of the customers creating products such as the microphone in karaoke Revolution, and in 2005 Guitar hero. This means that the company took actions by creating products to deliver and provide value to customers. The company seeks to satisfy needs , wants and likes of the customers with their products. S. W. O. T. STRENGHT * Innovation in the sector of video games * Strong brand image * Quality of the product (reality, sound, image) * Their games offer another experience that the consumers wants WEAKNESS * High prices Focus only in people with middle and higher incomes * Focus only in the music and entertainment market OPPORTUNITIES * New markets (games experiences) * New ways of advertising using internet THREAD * Increasing competitors * Indirect competition from other substitutes (other experiences with motion games) * Changing market experiences * Illegal downloading and piracy * Global economic conditions MARKETING MIX PRODUC T : like any other products have a life cycle, which begins at the time of its release, continues its growth and maturity, and finally goes into decline. They must understand each of the phases for the design, or strategies aiming at the attraction of video games to boost sales, it is for this reason that was listed as the fastest and most sales in history. PRICE: their units were sold at a higher price than other products on the market. By having so much market acceptance, Harmonix knew that despite the increase in their cost, their game was going to be one of the most competitive; the problem was that these prices keep out the people with low incomes, which is a big part of the market. DISTRIBUTION: still retains its operational autonomy, good budget for product development and licensing of music for their games. With its software can provide basic kinds of musical composition as an attribute to the participants of the game, so funding invest for their internal costs and seek adjustments in the bid as and distribution consumer needs. PROMOTION: this company provides advertising that discloses a new way to experience the joy of playing and creating music through video games. Sales staff often plays an important role in word of public relations, Also they used a different way of advertising, using demos, tournaments with huge rewards that motivated the gamester to buy the game. Conclusion: * In conclusion this company show their evolution , through the time since that Harmonix beginning when was had created in grad school in 1995. Even now when this company developement fun and extraordinary videogames and one philosophy that will could satisfy   the needs , wants and likes of their customers.

Elazars political subcultures

Elazars political subcultures Elizar’s (1966) stated that there is a theory used to classify American political culture that depicted boundaries of the historical government’s action. He suggested moralistic, individualism and traditionalistic culture as the combination of political sub-cultures that were depicted in various states in the United States (McKethan, 2007).Advertising We will write a custom essay sample on Elazars political subcultures specifically for you for only $16.05 $11/page Learn More Each of these subcultures embodied different perspectives on the political process, citizen’s roles in government and the role of the government in general (McKethan, 2007). This paper compares and contrasts the three kinds of political subcultures in reference to the Health policy. In moralistic subculture, political activities were viewed as a way to improve the society’s lifestyle (McKethan, 2007). If the same view is applied in public health policy, the su bculture gives a platform for the policy makers the privilege to make policies that will improve living conditions in the society. Policymakers in moralistic states champion, invent and embrace broad public programs that help in improvement of the society (Brian Miller, 2002). They generate ideas and carry researches that are meant to bring change to the society. In this subculture the politicians and public, conceive politics as matters of public with the notation of public good. During policymaking, the policy makers ensure that the health policies are of great help to the society (McKethan, 2007). In individualistic subculture, the policy makers support innovation in health public but they limit relying on the government on the basic services (Brian Miller, 2002). Their concern to the public is limited as compared to moralistic subculture. In addition, individualistic subculture encouraged people to have objectives that are for their own good or a group of people (Brian Miller , 2002). The subculture thus encourages nepotism. On other hand, traditionalistic subculture notion is that the government should maintain its status quo. The subculture does not give room for innovations in the public services and thus limits the government to what it already has. However, the subculture allows innovation but limits the powers to just a relatively small and self-perpetuating groups (Brian Miller, 2002). These groups are â€Å"drawn from established elite who govern through family ties or social status† (Brian Miller, 2002).Advertising Looking for essay on public administration? Let's see if we can help you! Get your first paper with 15% OFF Learn More Moralistic and individualism states spend more capital in social programs than the traditionalistic states. However, their rates differ in that the moralistic states spend more than the individualistic states (McKethan, 2007). The moralistic policies were more innovative followed by th e individualistic policies and finally the traditionalistic. Traditionalistic policies are more conservative and they incorporate so many ancient policies. Moralistic states have good economic equality among the people throughout the whole state than the other states. In individualistic political culture states, there is economic inequality, which makes the gap between poor and the rich big. The gap is also reflected in access to health services where the rich enjoy better compared to the poor. On the other hand, states with traditionalistic culture economic growth depend with the family and social hierarchies where families with strong background are wealthier than those with weak background are. Conclusion It is evident that states with moralistic political culture have good governance than states with other political cultures. This gives the people from these states an advantage to better health policies and welfare services. The contrary is to the states that hold and accommodat e the traditionalistic subculture. On the other hand, states with individualistic subcultures welfare of the society depend on what they have in government. References Brian, F. Miller, G. (2002). Political culture and voting systems in the United. Westport, USA: Praeger publishers. McKethan, A. (2007). Moving or mimicking the market? The opportunities and constraints of state public employee health plans. United States: Chapel Hill.Advertising We will write a custom essay sample on Elazars political subcultures specifically for you for only $16.05 $11/page Learn More

A Comprehensive Cheat Sheet for Fractions

A Comprehensive Cheat Sheet for Fractions Fractions Cheat Sheet This cheat sheet provides a basic outline of what you need to know about fractions when you are required to perform computations that involve fractions. Computations refer to addition, subtraction, multiplication and division. You should have an understanding of simplifying fractions and calculating common denominators prior to adding, subtracting, multiplying and dividing fractions. Multiplying Fractions Once you remember that the numerator refers to the top number and the denominator refers to the bottom number of a fraction, you are on your way to being able to multiply fractions. You will multiply the numerators, then multiply the denominators and will be left with an answer that may require one additional step: simplifying. Lets try one: 1/2 x 3/41 x 3 32 x 4 8Therefore the answer is 3/8 Dividing Fractions Again, you need to know that the numerator refers to the top number and the denominator refers to the bottom number. In the case of division of fractions, you will invert the divisor and then multiply. Put simply, turn the second fraction upside down (this is called the reciprocal) and then multiply. Lets try one: 1/2 x 1/31/2 x 3/1 (we just flipped 1/3 to 3/1)3/3 which we can simplify to 1 Notice that I began with Multiplication and Division? If you remember the above, you wont have much difficulty with those two operations as they dont involve calculating the like denominators. However, when subtracting and adding fractions, were are often required to calculate the like or common denominators. Adding Fractions When  adding fractions with the same denominator, you leave the denominator as it is and add the numerators. Lets try one:3/4 9/413/4 Of course, now the numerator is larger than the denominator so you would simplify and have a mixed number:3 1/4 However, when adding fractions with unlike denominators, a common denominator needs to be found prior to adding the fraction. Lets try one:2/3 1/4 (the lowest common denominator is 12)8/12 3/12 11/12 Subtracting Fractions When subtracting fractions with the same denominator, leave the denominator as it is and subtract the numerators. Lets try one:9/4 - 8/4 1/4However, when subtracting fractions without the same denominator, a common denominator needs to be found prior to subtracting the fraction. Lets try one:1/2 - 1/6 (the lowest common denominator is 6) 3/6 - 1/6 2/6 which can be reduced to 1/3 There are times when youll simplify the fractions when it makes sense.

Business proposal Essay Example | Topics and Well Written Essays - 1250 words

Business proposal - Essay Example Category 1 to category 4 represent some of the different periods that the business may experience during its operations and assists in developing an individual expense report since high category of 4,will mean high periods of the business and necessary adjustments to the expense report made. Therefore, expenses entail on the type of category experienced. During high categories such as category 4, expenses reduce since the category expects high expenditure affecting savings of the business. Series 1 and 2 shows some of the downs and falls of the business. It enables an individual to determine the periods of savings and expenditures of the business and hence reducing costs and maximizing on profits. Saving from wages enables an individual to have plans for future development of the business. Some of anticipated problems in developing the business plan include lack of enough financial resources and inadequate time for the individual business expense report to take effect. The use of SMART (specific, measurable, applicable, reliable and time range aspects) analysis helps in solving some of the major problems experienced in development of the business proposal. The use of SMART analysis enables the problems of development in the business proposal solved and enable for the progress of the proposal. The use of SMART analysis enables one to compare current household expenditure with future developments of the same expenditure. Specific Problems of the business are handled easily and using realistic approaches of SMART analysis, solutions of the future are managed using an individual expenditure report. Therefore, the development of a business proposal has many varied benefits to the business, which enables prosperity and developments of the company in many varied and effective ways. Period of SMART analysis enables for the existence of an average annual pay of sixty thousand, which enables business individuals and

Forecasting Essay Example | Topics and Well Written Essays - 1000 words

Forecasting - Essay Example Forecasting is therefore a complex business in the company, which effectively has more than one personality. Seasonal forecasting is less significant and used at Daimler Chrysler than for example in the energy industry, in which the seasons make for dramatic and cyclical shifts in demand. It is not as though automobile sales do not peak at certain times of the year, but our regression models are able to take care of these models. We can also use moving annual totals for monthly future projections, rather than a calendar method, to ensure that we account for relatively minor seasonal fluctuations in demand. Seasonal forecasting has some applications for our finance business. Customers of the Daimler Chrysler Bank may have seasonal fluctuations in demand for their products and services. The financial services wing of the company has to evaluate the validity of revenue forecasts in applications for loans in such cases. There are also some key materials that we use in production, which experience seasonal fluctuations in pricing and availability. Energy is an example for plants in the northern hemisphere. Leather, though relatively small in total cost, is another example, the purchase and production support services functions of the company have to keep seasonal forecasting methods in mind, when planning for supplies at optimal prices and in time. Delphi Delphi is a key component of forecasting methodology in the automobile business. Product demand is significantly affected by cultural and geo-political matters, which lie outside the domain of expertise of a car and truck maker. The company has long gestation periods for developing new products. Hence, there is an important and frequent need to use third-party consultant from diverse fields to understand future automobile needs in various parts of the world. Daimler Chrysler has also to use Delphi as it spreads its wings to new territories. Russia, China and India are amongst the new markets with high growth potential for automobile sales, but which have driving, traffic and customer needs very different from the traditional strong holds of Western Europe and the United States. Relevant trend data are lacking for these key opportunities, and Delphi provides important learning inputs for entry and consolidation strategies for such markets. The Delphi technique has a number of drawbacks (Evans, 2002, p 366). The kind of experts selected for the study affect the outcome, and there is inevitable subjectivity in their forecasts. Most of them are highly biased and may take extreme positions to suit their private agendas. The questionnaires we deploy during the interviews are a bit vague, and the responses are therefore not universally comparable. There is no valid measure of error as with regression models. Nevertheless, this method is the best when we need ideas about the distant future and how customer choices and competitive technologies are likely to change. Daimler Chrysler cannot do without Delphi, its weaknesses notwithstanding, because innovation lies at the heart of our competitive position (Daimler-Chrysler Creates New Management Model, 2006). We need expert inputs on matters such as future consumer needs and energy security. The jatropha project in India and the driver assist system are examples of

Summer Vacation Essay Example for Free

Summer Vacation Essay The summer i had was amazing. I did so many different things. I went to camp, went to USA, and went to the beach. I had so much fun. I just hope next summer is as exciting as this one. First of all I went to my camp with tons of my friends. (name of camp) was so much fun! I spent money on ______ and me and my friends did so much different things. The only problem is that i had to wake up early. That was a bummer. Secondly i went to USA. I woke up early, and took a long bus ride. That wasnt that fun. But i went to really nice places. (list a couple places and explain part of it) Last, i went to the beach with my family. I got a great tan! I love just sitting in the sand and soaking up the sun. I relaxed and it was really fun spending it with my family. I went swimming too. Of course its not as fun if i didnt go swimming, the water was so refreshing. In conclusion, my summer was so amazing and im really excited for next summer. The infamous â€Å"What I did on my Summer Vacation Essay†, I’m not sure I was ever assigned that one. Suddenly I see myself in Junior English. I was 16, flat chested, boyfriendless, wanting desperately to have the whole fitting popular feeling behind me. And it almost was, but only almost because there I was sitting in my name brand jeans thought I probably spent all my birthday money on. I am also pretty sure that I woke up at least an hour before school started to get my hair just right. I am still clueless with what to do with makeup but that never stopped me then. I wish I had had enough sense to throw on those old comfy jeans. The ones with the holes in them ( not on purpose), a soft t-shirt and pulled my hair into a ponytail†¦Ã¢â‚¬ ¦but that wardrobe would have to wait until college. But back to my 16 year old self, English was just a class. Not one I particularly looked forward to either. If anyone had asked my favorite subject I never would have said English. I dreaded the essays and sentence diagramming. I did look forward to the reading lists, although , I tried not to appear too eager. I complained as much as the rest as the class, but at home I read them. Cover to cover. Usually well before the deadline. I hated homework of read chapters one and two. I read books, like I later learned to drink beer. Fast until I finished. I couldn’t stop at the end of chapter two. I needed to know what happened like I needed another drink. And I liked the excuse to read, at this stage I of felt like I needed one. Reading was kind of cool for a while. Me and Ramona Quimby were the best of friends in elementary school. I also went through a slightly embarrassing Babysitters Club phase, but am pleased to report that the Sweet Vally High Twins and I never clicked. Sometime in junior high those books seemed babyish, and replaced with talking on the phone, listening to music ( really bad music I might add) and learning how to French kiss. So when we got our reading lists every year I dug in. So, back to the first week of English III. You already have most of the background, but what you don’t know is that I was more than a bit guarded. I didn’t like letting people in. Really in. Being vulnerable wasn’t exactly safe in my family and well not that safe for anyone in high school period. That being said I would have killed for our first writing assignment to be â€Å"what I did on my summer vacation†. Surely I would have written something amusing or satirical. I doubt I would have truly written about our beach vacation where more than likely my parents screamed at each other, I got 3rd degree burns and most of my family got drunk and passed out. Possibly even me. I can’t remember that summer in particular but they were all pretty much the same. Not to say there weren’t any warm memories from those summer beach retreats. Surprisingly there are many, but at 16 you kind of gravitate towards the bad stuff. The melancholy teenager hanging on to anything to give her a thick wall to build around herself. Yes, I would have written something light and clever and given it a really zingy title. I was well known for my zingy titles. Instead Mrs. Lampo asked us to write not one silly essay but a collection of private personal ones. I believe it was called a â€Å"me book†. I cringed as she described the assignment. Now, as a teacher I can see what she was trying to do. She wanted to get to know us. Who we were, what we liked, how we wrote, how to reach us. The problem was, I was 16 and she was one of them. A grown up. A teacher. A mom of a kid in our class. She was not to be trusted. How could I write all these essays on who I was, my strongest influences, the things I was most proud of etc.. Maybe later in the year. Maybe by April or something when we had a chance to feel each other out. Not now. Not the first week. I can picture her clearly. She was about my mom’s age. Short, with short dark hair. She was always very smartly dressed, much more stylish than my mom and with her toes perfectly pedicured. She always seemed a bit shifty to me. She had this large mole on her face that I couldn’t help but stare at as she lectured. It was about the size of a dime and I swear it got bigger as the year went on. It has made me really self councious about my own mole. I keep thinking about having it removed all because of the time I spent making fun of hers in the 11th grade. She was probably a pretty good teacher, although she made me uneasy. Usually good teachers fall into one of two categories: cold, hard and feared, but eventually that fear turns into respect and the cold starts to warm. This would be Mrs. Holmes my 6th grades science teacher and first F I ever received on a test. Next would be the warm and encouraging type. You learned so much simply because you wanted to please them. This would be my 10th grade English teacher, Mrs. Prejean who introduced me to Anne Sexton on the first day ( no damn summer vacation essays from her either). I wouldn’t have memorized that ridiculously long Friends, Romans, Countrymen speech for anyone else. Mrs. Lampo didn’t quite fit into either category. I suppose she was hard, but not especially challenging. I didn’t warm to her, nor did I truly respect her. I did, however, like to argue with her. This was her fault of course. She introduced our poetry unit with this long flowery speech about how no opinion or interpretation of a poem could be wrong. There were no dumb questions or bad observations. Once again, as a fellow educator I can see what she was trying to do. She wanted to create a safe atmosphere for us to speak up and discuss. The only problem with that was she announced to my class that my observation was dead wrong only 15 minutes after her flowery speach. I didn’t burn with shame, instead I took it as a challenge. Maybe this challenge was just what I needed to motivate me to prove myself to her academically or maybe all it motivated me to do was toilet paper her house and leave an egg in her mailbox with a threatening note about Thoreau. Back to my first week assignment†¦These personal essays had a cold fearful grip on me. Usually my writing process involved mulling the topic over for a bit and then pouring it all out on paper the day or so ( or occasionally the period) before it was due. I didn’t proofread or spellcheck. I finished them in a flurry and handed them in. I think I was afraid if I gave them a proper reading I would be too embarrassed to even have them graded. My spelling was not something to be envied. I never quite got a great grasp on grammar either. To this day I couldn’t tell you what a gerrand is. I somehow managed to get As, although my papers were usually heavily marked with red.. These essays were different. I was supposed to reveal something about myself. To her. To someone who could be my mother†¦and that would be the last person I wanted to be unguarded around. Sometimes I still feel that way. I briefly just considered making it all up. Some fictional crap that would satisfy her little assignment and still get me a good grade. It might even be fun, making things the way I wanted them to be instead of how they were. I also considered doing what I usually ( yes still) do when I am a bit uncomfortable and guarded†¦being funny. Writing decent essays, but not digging in. Keeping them on the surface and full of satire. The struggle was I couldn’t do either. It felt like I would be cheapening it somehow. I didn’t trust this Mrs. Lampo or her mole. It was still too early to tell if she would earn my respect, but I realized the writing already had. That it didn’t just get to scratch the surface or be passed off as a joke. That it was bigger than my fear. So I did it. I wrote about my fears and my hopes and my proudest moments. I put it all on paper and fearfully turned it in. Who it was this 16 year old girl thought she was. I saved one of those essays. I think it is in my high school box up in my parent’s attic. I did get an A. I can’t remember if it was really any good or not. I didn’t sign up to be my high school newspaper editor or go on to pursue a degree in journalism. I didn’t spend all my free time writing short stories instead of watching 90210, but it did teach me that this writing stuff was real. It had to be vulnerable, and it was most certainly to be respected, big hairy mole and all.

Neurological Memory :: essays research papers

The Human Memory The reason people exist is because of two important things: memory and language, which have been vital in the evolution of humanity. (Our ancestors needed language to explain how to light a fire to keep them warm and a memory to remember how to do it). So we have a memory because if we did not we would never have evolved far enough for you to ask this question in this place. So how does it work? The process involve in the human memory are very complex†¦ I will present you the neuralgic and biologic part then Aurelie will talk about the characteristics of our human memory and then Sebastien will explain the troubles of the memory†¦ Despite big advances in recent years, memory is still a bit of mystery and there are disagreements among the experts about exactly what is going on. But now memory is seen as a function of the brain, and is not placed any more in the heart†¦ It’s defined as the ability to store and retrieve information. Codes of memory The new ways of communication taught us that information could be on different supports: Email, lettre, disc... The memory acts in the same way and info are supported by specific codes: sensorial codes, motor codes and symbolic codes. A special memory exists to each different info: tactual, visual, auditory and olfactory but these codes don’t have the same importance. Visual and auditory codes are the most important codes because they are the primary means of language in the memory. The auditory code is concerned with longer times than the visual one. (You remember longer a sequence of letters if you hear them than if you see them). Olfactory codes are very difficult to study and motor codes are not studied at all. These codes seem to be transitory and the info driven is encoded in the visual way or a linguistic way†¦ That’s why you probably heard about the visual memory and the auditory memory. In the long term memory the info learned becomes more and more abstract with time. The language arrived to a conceptual memory, the visual memory arrived to an analogic memory: visual- spatial but in fact an info is encoded with the two means: verbal and visual (a picture is named). These two codes are very complementary; visual codes are good for global spatial info but bad for a sequential order and verbal codes are good for the order of encode and analyze.

Newspaper vs Tv Essay

Print and television are two dominant media outlets for the news. Unlike radio, they are predominately visual, although television provides both visual and auditory information. Newspaper and television news organizations each have long-established traditions for reporting news in their respective media, which engenders distinct human behaviors that shape how people obtain news. For instance, television broadcasts present short video-based stories that are sequenced linearly and fit within a specified timeframe for on-air viewing. One’s access to and the sequence of such stories is controlled by the news organization. There are no archives of stories immediately available, unless the viewer records the broadcast. Conversely, newspapers primarily offer text content intended for in-depth reading whereby the reader selects a story of interest and reads it for however long he or she desires; thus, readers control the access to the information presented in the paper. Additionally, the printed paper can be archived for later reading. Increasingly, news organizations employ the Web as an outlet to accommodate a growing number of people who seek news online. More than fifty million Americans utilize the Internet daily to keep informed about local, national, and international events (Horrigan, 2006), a trend that will likely continue. Millions of people seek news through newspaper affiliated Websites (Jesdanun, 2009; Society for New Communications Research, 2007) and TV-oriented sites associated with television news stations, both of which pervade the Web. While the Web is another vehicle for disseminating news, it represents a highly dynamic interface characterized by a proliferation of motion and static media and interactivity that supersedes what is found in either traditional newsprint or on television. It is not yet clear how it shapes the way users attend to news information. In addition, newspaper and television news organizations often design sites to underscore their newsprint or television traditions and reporting methods, resulting in distinctive information and graphical layouts that will likely influence user behavior. For example, the homepage of The New York Times, a newspaper-oriented site, reflects a newsprint layout that engenders reading. It presents a minimalistic design with headlines and article summaries dispersed throughout the page, similar to a newspaper. CNN, a TV-oriented site, features minimal text and more concentrated listings of links, many with corresponding video camera icons indicating that video is available. Visitors spend between 25 and 35 seconds on a Website homepage before leaving (Nielsen & Loranger, 2006) and they typically read pages by scanning. Because The New York Times features headlines and story summaries distributed throughout the homepage, and high density text, one might expect a user’s visual attention to be more dispersed and browsing to be prolonged compared to a site like CNN, which presents limited text and a concentration of navigation links in the upper portion of the display. Moreover, people perceived newspaper and TV-oriented sites as different, with TV-oriented sites receiving more positive ratings in terms of screen layout, design, and overall rating (Gibbs, Bernas, & McKendrick, in press). In a survey that examined newspaper, newsweeklies, and TV-oriented sites in the Houston, Texas area, almost half of the sites that attracted 10% or more of the immediate market were TV-oriented (The Media Audit, 2005). The aforementioned factors are compounded by the fact that a convergence of newspaper and television media are occurring, dramatically increasing the complexity of the visual landscape. On American television, it is common for news programs to use visual treatments such as split-screens and animated text that are typically associated with the Web (Josephson & Holmes, 2008, p. 87). The Web has adopted elements of television. While a provider’s site may reflect its media origins, it will likely integrate characteristics not typically associated with that form of media. For instance, users can watch video on a newspaper site such as USA Today and The New York Times. In the United States, video is available on 92% of the major 100 newspaper Websites (Society for New Communications Research, 2007). Alternatively, users can read news articles on a TV-oriented site such as CNN, as well as participate in blogs about various topics (Gibbs, 2008). Better understanding of how people allocate visual attention on newspaper and TV-oriented sites is an important area of inquiry for several reasons. First, print and television media and associated reporting approaches pervade traditional media outlets and the Web. Millions of people use these sites daily. Second, major newspapers and TV providers each represent their traditional media origins online in unique ways and these representations are perceptual to users. The extent to which they support or distract user attention is not yet clear but should be examined given the pervasiveness of these sites. Third, the Web has emerged as a distribution channel for the news. Compared to newspapers and television, it affords distinct interaction modalities that shape how users access and attend to newsprint and television media. For instance, TV news broadcasts, prepared as video for the Web, can be made nonlinear and user controlled but they are often segmented to increase accessibility, which constitutes a dramatically different experience of obtaining the news compared to watching a continuous newscast on television. Text articles can be presented online without segmentation, as in a newspaper. However, users tend to scan text online so these articles may be read differently from those in newsprint. With greater understanding of where and how users allocate visual attention, developers and information architects can begin to design sites to augment information access and improve Web designs and services overall (Chi, Pirolli, Chen, & Pitkow, 2001; Heer & Chi, 2002). This is especially important for news sites where users actively seek content that changes continuously.

Out of This Furnace

Out of this Furnace, by Thomas Bell, tells the story of a multigenerational family of Slovakian immigrants. This family of five generations came to American in the late nineteenth century in search of a better life. One of the first to arrive, Djuro Kracha, arrived in the New World in the middle of the 1880s. The novel starts off telling of his voyage from the â€Å"old country† and the labor he performed to accumulate enough money for his walk to Pennsylvania. He ventured on his journey to Pennsylvania in the search for a job in the steel mills.The story also tells of his rejection by the mainstream community as a â€Å"hunkey,† and the lives of his daughter and grandson. Soon enough though, the family becomes somewhat acculturate and even â€Å"Americanized,† and they soon become to resent the treatments they suffer. Their slow rise to business ownership was quickly ended by a series of events; a summer of Djuro’s drinking habit, Djuro’s return to his work in the steel mills, Mary’s marriage to a worker in the mills, and Djuro’s grandson’s disagreements with unfair labor prices.These events eventually intertwine with America’s transformation of the 1880’s to the 1940’s. During the 1880’s to the 1940’s, a wave of Eastern European immigrants grew in America, triggered by growing industries and advancing technology. This soon led to the establishment of steel mills, other factories, and plants which reshaped the American labor force. The experiences of Djuro and Mike, Mary’s husband, reflect a level of hostility towards Europeans from â€Å"mainstream† Americans and earlier. Without a doubt, the Kracha’s were negatively affected by stereotypes and attributions.However, the men and women who desired citizenship in the New World, Bell suggested only desired it to improve their lives and the futures of their families. Bell does not portray any immigrants who fail to accept the necessity of hard work. Therefore, Djuro’s minor episode of drunkenness shouldn’t take away from the years of efficient and effective work he completed to achieve his â€Å"American dream. † Another point Bell seemed to make clear was that Mike’s idealism was a consequence of his own desire to participant in that dream.The novel is set at a time when most people believed that the diverse ethnic groups entering the United States actually had a damaging effect on culture. Dobie Dobrejcak wanted to improve working conditions, treatments, economic prospects, and the lives of working men. His beliefs of possible social transformation actually confirmed the American Dream and the willingness of people to chase their dreams, even against great odds. The majority of immigrant groups that traveled to America went in search of freedom and economic opportunity.These immigrants, in all actuality, made huge contributions to the growth of the cou ntry. Westward expansion was made possible for workers, even today; immigrants work jobs that might have otherwise gone begging. Thomas Bell even argues that the Jews, Catholics, the Irish and the Slavs were the ones that made America’s achievements and progresses possible. Bell uses Mike and Mary’s lives to reference the Americans’ want and demand for immigrants during expansion, and to express how out of favor immigrants were during America’s recessions.As the 1920s came around, recession and depression made immigrant workers unpopular and unnecessary. This novel tremendously expresses the lives of immigrants like the Kracha’s and Dobrejcak’s and explains their want to achieve parity and equality. In the book, however, the term â€Å"American† did not change. The thing that truly changed was the determination to work against forces trying to prevent the family from entering the mainstream society. To truly understand the â€Å"Amer ican Experience† an immigrant had to realize that it was not a classical experience.It is known that early colonists and new immigrants coming to the United States had the same dreams and values. To them, the New World represented land opportunity, freedom of religion, the ability to overcome an aristocratic Old World, and the freedom to develop one’s own wishes. The topic of immigration in America has always sparked massive controversy. Some people believed anyone had the right to move from country to country as they pleased. Others thought the immigrant population actually benefitted the country by facilitating economic growth, development, and prosperity.The Americans against immigration mainly focused on the differences of new cultural groups. Mostly though, the Native American party argued that the country was about to receive a threat due to the massive increase in the â€Å"body of residents of foreign birth, imbued with foreign feelings, and of ignorant and imm oral character who receive the elective franchise and the right of eligibility to political offices. † Others thought that new immigrants hurt American society because of their lack of education, their impoverishment, lack of skill and their Catholic and Jewish religions.Early opposition to specific immigrants was focused on any groups perceived as inferior to the Anglo-Saxon stock. Disagreements on immigration focused mainly on the immigrant’s lack of adaptability based on different ethnic groups. The views of non-immigrants were that; foreigners lower the intelligence, efficiency, and orderliness plane, they increased alcoholism, crime, and immorality, the barriers of speech, education, and religious faith cause divisions, and that immigrants add to the number of poor people, tend to be illiterate, and cause overpopulation.Early settlers of the United States were a mixture of whites, Anglo- Saxons, and immigrants. Every ethnic group that has come into the United State s has helped shape the American dream and shared that experience, rather happily or not. A major shaping of our economic system resulted from the influence of immigration that helped bring dramatic changes in our population census. The United States of America can mean a variety of different things to several different people.The core of the â€Å"American dream† is without a doubt, freedom and equality. However, this nation was founded on republican principles of justice for all, friendship with all nations, and alliances with none. Since then, these principles have undergone several changes. For example, today the United States has many â€Å"alliances† that influence its domestic and foreign policies. Nevertheless, â€Å"justice for all† remains intact and continuously attracts new immigrants each year, while trying to determine what really constitutes â€Å"justice and equality. †

Courtroom Observation essays

Courtroom Observation essays The courthouse itself was abuzz on a Monday morning. Just about every courtroom was filled, some with trials for petty traffic violations, some with murder trials. The courtroom I selected for observation had a small group of people milling about outside, most of them men and women in business suits. Obviously there to witness the trial, I also believed that a few of the people standing outside the room were slated to be witnesses in the case. Usinger -v- Bartholemew Roofing was a criminal negligence suit filed by a man who claimed that the roofing company he hired had deliberately used substandard materials and performed shoddy work. A section of the Usinger home had been destroyed because the roof suddenly caved in over the dining room. Luckily, no one was injured. This was the A few minutes before 9 o'clock, most of the people outside the courtroom meandered inside to take their seats. The courtroom seated about two hundred people in addition to the courtroom officials. I sat in the second-to-last row, next to a man who told me he had just enrolled in law school. After introducing myself as a fellow observer, I realized the trial was about to begin and took out my notebook. One of the first things I noticed was that the atmosphere was somewhat similar to television courtrooms but that setting seemed more relaxed somehow and quieter. I was surprised how many visitors and observers there were, and was equally taken aback by the relative informality of the interactions between judge and attorney. The judge spoke in a fairly subdued voice, and only one of the lawyers spoke loudly, directing his attention to the jury as if he were an actor. The jury I noticed consisted of a heterogeneous group of men and women, several of whom were minorities. The defendants, including a representative from Bartholemew Roofing and the two contractors who completed the bulk of the work at t...

A nuture theory of human behavior

A nuture theory of human behavior The nature versus nurture debate is one of the most convoluted in the field of psychology. In the 17th century, a French philosopher, Renà © Descartes posited that â€Å"we all, as individual human beings, have certain innate ideas that enduringly underpin our approach to the world† (Crawford, 1989 p 64). The use of the terms â€Å"nature† and â€Å"nurture† henceforth has referred to the roles of heredity and environment respectively in human development. Some scientists believe that human beings behave as they do in response to genetic predisposition. This is known as the nature theory of human behavior and is the view espoused by naturalists (Scott, 1995). Other scientists think otherwise; that people think and behave in certain ways because they are taught to do so. This is known as nurture theory of human behavior and is the view of empiricists. Presented in the paper are the theories of nature vs. nurture, elucidation of perception, intelligence and perso nality within the debate. In addition, the paper discusses eevidences in favor of nurture and the influence of environment on behavior and morality. In exploring the nature versus the nurture debate, the writer presumes that nature endows human beings with inborn abilities and traits while nurture takes these genetic tendencies and molds them as humans learn and mature. Theories of Nature vs. Nurture According to naturalists, personality is natural. This group believes that personality is a result of evolutionary process. Human beings, it believes, inherit behaviors due to a complex interaction of genes. As such, genes control their behaviors. They believe that form and characteristics measured with personality tests remain stable throughout human life. They further believe that human beings may sharpen their types or personality but can never change them altogether. Darwin’s Theory of Evolution led naturalists such as George Williams, William Hamilton, and many others to the idea of personality evolution. They proposed that physical organs and personality is a result of natural selection (Herschkowitz, 2002). Human beings do as their genes dictate. In support, Steven Pinker (2004) includes conservativeness, religiousness and liberalism as gene related traits. William Paley, in agreement, believes cognitive capabilities, temperaments, and cheating behaviors are inheritable. There are however various assumptions about nature. Evolutionary psychologists believe that behaviour is a result of natural selection in the environment of evolutionary adaptation (EEA). Interpersonal attraction therefore can be explained as a consequence of sexual selection – men and women select partners who enhance their reproductive success (Crawford, 1989). Arguments for the supremacy of nurture posit that personality is nurtured. This group argues that one does not get personality from inheritance. They argue that the mind is a blank slate at birth. The definition of nu rture has extended to influence of development that emanates from prenatal, parental, peer influence and extending to the role of media, marketing and socio-economic status (Scott, 1995). They dispute that types and characteristics measured with personality tests change incessantly throughout one’s life. Harvard psychologist B. F. Skinner’s, experiments, produced birds that could dance and play tennis. Today, known as the father of behavioral science, Skinner ultimately went on to prove that human behavior could be conditioned in much the same way as animals. If environment did not play a part in determining an individual’s traits and behaviors, then identical twins should be the same in all respects, even if reared apart. However, a number of studies show that they are never exactly alike, even though they are remarkably similar in most respects (Michaels, 2001).

Career aspiration Essay Example | Topics and Well Written Essays - 750 words

Career aspiration - Essay Example My interest is in aviation engineering. Aviation engineers end up airport executives and professional pilots although this branch is also related to airspace development, designing the airport, navigation technologies, and so on. Airspace development is related to planning and designing the airspace. And it is extremely important that it is done in a proper manner in order that military operations are not affected and also so for the easy navigation of commercial airlines. Then there is airport design, which is again important due to several reasons, one being that the design needs to be in accordance with global environmental standards. Aviation engineers in the manufacturing field are generally paid between $17,500 and $54,500 (AvScholars). Their responsibility is toward production; ranging from developing and selecting manufacturing ways to overseeing everyday tasks taking place on the factory floor. They have to intensely research regarding designing, projecting, production and maintenance technologies and functions of various kinds of vehicles that move in sky or space. Also, there is a requirement of manufacturing better aircrafts – lighter and faster, those that comply with the environmental rules and those that do not make too much sound. All this comes under the work of aviation engineers as they are responsible for the design and manufacture of aircrafts. They have to decide which production system will prove to be better for manufacturing in terms of cost. They have to conduct experiments that help in determining the performance properties of the air vehicle that has been designed and this is done through analytical skills. A person definitely needs a proper engineering degree to pursue aviation engineering for which purpose it is extremely necessary that there are highly qualified institutions that cater to the interested people. An undergraduate education in this field is of four years and the graduating students receive a